Beauty brand Too Faced opens store in New Delhi

By

Isabelle Crossley

Published
Dec 29, 2022

Too Faced has opened a new store in New Delhi in Select Citywalk Mall in the city’s Saket district. The American cosmetics brand’s new store retails Too Faced’s full selection of cosmetics and beauty accessories. 

“Too Faced is now operational at Select Citywalk,” announced the mall’s leasing senior executive Vandana Singh on Linkedin. Sharing a photo of the newly opened store, the façade is shown to feature large window vinyls showcasing the brand’s products and the pink interior is decorated with floral designs travelling up the walls and central pillar. 
 
The store features a ‘Born This Way’ segment dedicated to Too Faced’s wide range of foundation shades. Heart shaped mirrors are illuminated and paired with transparent chandeliers for a highly feminine aesthetic. A gold glitter wall and dedicated lipstick mirror add to the youthful feel of the store. Too Faced had already opened a brick-and-mortar store in New Delhi, its first store in India, in DLF Promenade in Vasant Kunj. 

Too Faced first entered the Indian market in 2021 with its array of bright and youthful beauty products. The brand was founded in 1998 by Jerrod Blandino and Jeremy Johnson and is headquartered in California, US. Too Faced was acquired by Estée Lauder Companies Inc. in 2016 in a $1.45 billion deal.