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Feb 10, 2021
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Beauty brand Scentials raises $6 million funding from TIW PE

Feb 10, 2021

​Scentials Beauty Care and Wellness, a personal care company co-founded by former tennis professional Mahesh Bhupathi, has raised around $6 million (Rs 43.7 crore) funding from TIW Private Equity (TIW PE).

Beauty brand Scentials raises $6 million funding from TIW PE - Arias

The company had earlier raised Rs 25 crore in a Series A funding round from Unilever Ventures, the investment arm of consumer goods giants Unilever Plc in 2019.
Commenting on the funding, Scentials co-founder, Mahesh Bhupathi, in a statement said: “Building beauty businesses with influencers has created a lot of value in the west and after Unilever Venture, we are proud to have TIW believe in this opportunity in India and will continue exploring growth categories.”

Commenting on the investment, Mohit Ralhan, managing partner and chief investment officer at TIW PE, added: “The company offers a unique and powerful value proposition with brands envisioned by top celebrities and superior quality products crafted by a team of specialists. We are confident that the business can grow exponentially from here on to become India’s leading personal care business.”
Scentials, started in 2017 by Bhupathi and entrepreneur Jinesh Mehta, designs, develops and distributes beauty and personal care brands. So far, Scentials has launched Indian cricketer Virat Kohli’s One8 brand in the fragrance category, which was followed by the launch of skincare brand Arias, with actor Lara Dutta.

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