Beauty brand Nutriglow partners with Flipkart

By

Maverick Martins

Published
Jul 18, 2022

Homegrown beauty brand Nutriglow has entered into a strategic partnership with e-commerce major Flipkart to sell its skincare and cosmetic products exclusively on the platform.

Nurtiglow’s product range that will be available exclusively on Flipkart includes body lotion, body yogurt, day cream, face pack, face wash, facial scrub, hair spa, shampoo, sunscreen, and peel-off mask among others.

Commenting on the partnership, Ashish Aggarwal, co-founder of Nutriglow in a statement said, “Nutriglow has a strong presence in e-retail, and Flipkart has been a crucial strategic growth partner for us over the years. This partnership helps us concentrate sales of our new product line solely on the Flipkart website. Exclusive alliances like this one benefit both parties in terms of sales, as well as reflect the mutual faith and confidence that Nutriglow and Flipkart have in one another.”

A Flipkart spokesperson added, “At Flipkart, we witness steady demand from our cohort of beauty shoppers. Thus, we are thrilled to collaborate with Nutriglow on this unique line of beauty and personal care products. We are already aggressively advertising the brand through both our paid properties and soft promotions. The team at Flipkart has trust in the products, and we are glad to see it reflected in the initial sales figures.”

Founded in 2011, Nutriglow sells through its website and had recently raised an undisclosed amount in Series A funding from the investment group GOAT Brand Labs.