Beauty brand Just Herbs names actor Patralekhaa as brand ambassador

By

Maverick Martins

Published
Jul 18, 2022

Ayurvedic beauty brand Just Herbs has named actor Patralekhaa as the brand ambassador to endorse its natural makeup range.

Just Herbs has launched a brand film featuring the actor and aims to strengthen its connect with the Gen-Z and millennials through its association with Patrelekhaa.

Commenting on her association with the brand, Patralekhaa in a statement said, “I am so impressed with Just Herbs’ natural & ayurvedic makeup. The products deliver a superior performance while packing all the Ayurvedic goodness. I am elated to join the team at Just Herbs to spread the message that Natural can be Glamorous too.”

Arush Chopra, CEO co-founder of Just Herbs added, ““Patralekhaa’s fresh and raw appeal aligns with our honest and transparent approach to making beauty more Inclusive & Unfiltered for digitally- native Gen-Z & Millennial consumers.”

Arush Chopra founded Just Herbs in 2013 as a natural beauty brand which was created using Chopra’s mother Neena Chopra’s knowledge and application of Ayurveda. It currently sells through its website, e-commerce stores and retail outlets across India.

In 2021, fast-moving consumer goods major Marico Limited acquired a 60 percent stake in Just Herbs’ parent company Apcos Naturals Private Limited for an undisclosed amount.