Beauty brand Joy signs Mouni Roy as brand ambassador

By

Maverick Martins

Published
Nov 20, 2018

RSH Global, a personal care company, has signed Bollywood actor Mouni Roy as its brand ambassador. The actor will endorse the company’s Joy brand and will soon be seen in their new marketing campaign ‘Beautiful by Nature’.
 

RSH Global manufactures and sells skin creams, body lotions, sun care, face washes, face packs, scrub cleansers, treatment kits, lip care, shampoos and more all under the brand name ‘Joy’.
 
Commenting on the choice of Mouni Roy as a brand ambassador, RSH Global Chief Marketing Officer Poulomi Roy in a statement said, “Our new brand campaign features a woman like Mouni – who is most certainly categorised as a conventional beauty, and hence, is often subjected to real-life situations where people appreciate only her external beauty and not her intellect. We try to choose people who have an interesting story to lend to our brand philosophy ‘Beautiful by Nature’.”

Mouni Roy added, “For me, intelligence and beauty always go hand in hand. In fact, I believe, being intelligent is beautiful. I am glad that Joy has come out with a campaign basis the same belief and chosen me to be the face for the same.”
 
RSH Global is based in Kolkata and retails across the country through its strong distribution network. The company is planning to expand its retail footprint in Maharashtra and Eastern parts of India in the coming months.