Beauty brand Benefit Cosmetics launches on Myntra
As a part of the Myntra launch, Benefit Cosmetics will offer all customers a 25 percent discount on all products on the launch day.
Commenting on the launch, Ayyappan Rajagopal, chief business officer at Myntra, in a statement said: “The partnership with Benefit Cosmetics is going to strengthen Myntra’s commitment to offer the best of international beauty products to our brand conscious customers. The association will enhance our proposition, especially in the higher end of the segment. We are delighted to bring millions of fashion-forward customers the access to the best of international range from Benefit Cosmetics.”
Benefit Cosmetics will be a part of Myntra-Mall, India’s first digital mall offering the brand a unique platform to connect with its consumers right from launch.
Benefit began its India journey in 2012 and is now present in ten cities with 24 offline stores and nine Brow Bar Beauty Lounges in the country.
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