Beauty brand Just Herbs enters South India, to add 4 stores every year

By

Maverick Martins

Published
Feb 6, 2018

Ayurvedic beauty brand Just Herbs as part of its pan India expansion plan has entered the South Indian market with opening its third exclusive brand outlet in Hyderabad. The store in Hyderabad will stock Just Herbs product range, consisting of 65 SKUs of skin, hair, bath and body products.
 

The beauty brand which started off as on online only firm in 2013 forayed into the brick and mortar space last year by opening two stores in North India in the cities of Chandigarh and Ludhiana.
 
Just Herbs receives a lot of traction online from South Indian cities which is one of the main reason it added a store in Hyderabad and further plans to expand its presence in the South by opening outlets in Bangalore and Chennai.

Commenting on the launch Arush Chopra, CEO, Just Herbs in a statement said, “The data from our online sales suggests that South India, especially Hyderabad, Bangalore and Chennai are substantial markets for us. However, the absence of a store down south was hindering the business prospects here. So, as soon as we outlined strategies and found a suitable location, we took the plunge.”
 
On the expansion front Chopra said, “We are actively looking for more locations in South India, especially in Bangalore, Chennai and Kochi. Our aim is to launch minimum 3-4 retail stores annually either in premium malls or at the high streets of major cities.”
 
Just Herbs, is the flagship brand of APCOS Naturals. It is available online with a wide customer base in India and international markets like US, UK and South East Asia.