BeatXP names Shubman Gill as brand ambassador

By

Maverick Martins

Published
May 1, 2023

Gururam-based smart wearables brand BeatXP has named Indian cricketer Shubman Gill as the brand ambassador for its smartwatch category.

With this association, the brand aims to strengthen its presence in the smart wearables category in the Indian market.

The brand is confident that the cricketer’s popularity will help it expand its reach in tier 2, 3 cities across India and help it achieve its goal of being the top 5 smartwatch brand in the country by the end of 2023.

Commenting on the association, Shubman Gill in a statement said, “I am excited about this partnership with BeatXP. As an athlete, I understand the importance of staying fit and BeattXP's fitness-focused smartwatches are perfect gadgets to help individuals achieve their fitness goals. I look forward to working with the brand and building awareness around the importance of fitness among the country’s youth.”

Aziz Alam, business director at BeatXP added, “Shubhman’s association will enable us to expand our reach to tier 2 and 3 cities in the country. The partnership will further enable us to achieve our goal to build our smartwatches segment as one of our biggest categories.”

Founded in late 2021, BeatXP's claims to have crossed the Rs 100 crore ($12.1 million) sales mark. It sells through its website, e-commerce platforms, and multi-brand retailers.