Beardo names Vicky Kaushal as brand ambassador for its fragrance range
Men’s grooming brand Beardo has named actor Vicky Kaushal as the brand ambassador for their range of fragrances.
The actor will be seen endorsing the brand’s fragrance line through various campaign s across platforms.
Commenting about the partnership Vicky Kaushal in a statement said, “Beardo’s latest campaign feels personally curated for me. The concept of groomed yet rugged is something I relate to. I believe that a man’s choice of fragrances is an extension of his signature style. I like mine classy yet undeniably masculine, a combination that Beardo’s range of fragrances does very well. Truly excited to share what we’ve been working on together.”
Sujot Malhotra, CEO at Beardo added, “Beardo believes in celebrating every facet of masculinity that goes towards making men the best version of themselves. One of the many ways we partner them in this journey is helping them look and smell immaculately irresistible. Given his sophisticated ruggedness and the values that the brand stands for with #HairyMasculinity, we believe Vicky is a perfect fit to inspire men on our behalf to be Raw, Real & Unfiltered – basically the best version of themselves.”
Founded by Ashutosh Valani and Priyank Shah, Beardo is based in Ahmedabad and owned by Zed Lifestyle Private Limited. In 2018, fast-moving consumer goods major Marico picked up a 45 percent stake in the brand for an undisclosed amount.
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