Beardo looks to cash in on IPL, partners with Kings XI Punjab

By

Maverick Martins

Published
Mar 26, 2019

Indian men’s grooming brand Beardo has joined the Indian Premier League fever by partnering with the Kings XI Punjab team for the 2019 season as their grooming partner.
 

With the association, Beardo will feature prominently on all caps and helmets of players of the Kings XI Punjab giving it the brand visibility to strengthen its customer base among the masses.
 
Ashutosh Valani, co-founder of Beardo in a statement said, "We’re thrilled to be the grooming partners for Kings XI Punjab. ... the association gives us a chance to showcase our merchandise at one of the biggest sporting events in the world.”

Satish Menon, CEO, Kings XI Punjab added, “We’re positive that this association will offer something new to our fans and also help us connect with new cricket enthusiasts. We look forward to a successful partnership with Beardo."
 
Beardo owned by Zed Lifestyle Pvt Ltd started operations in the year 2016 offering men’s grooming products like face-wash, soaps, face-packs, scrubs, hair-care, skin-care beard wash, and beard oils products. It is available online and at over 5000 retail outlets across the country.
 
Marico Ltd owns 43 percent stake in Beardo and is in the process of fully acquiring the profitable men’s grooming brand by the end of the next financial year.