×
160
Fashion Jobs
HEALTHKART
Area Sales Manager- Healthkart - Lucknow, Agra, Gwalior
Permanent · Lucknow
HALONIX TECHNOLOGIES PVT LTD
Area Sales Manager - Lighting Retail Sales (Rajkot)
Permanent · Rajkot
CENTURY PLYBOARDS (I) LIMITED
Area Sales Manager
Permanent · Aurangabad
ELECTRONICA FINANCE LTD
Area Sales Manager - Bangalore Machinery Loan
Permanent · Bengaluru
NANDANI CREATION LTD
Production Manager
Permanent · Jaipur
ELECTRONICA FINANCE LTD
Area Sales Manager - Kolhapur Machinery Loan
Permanent · Kolhapur
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager (Jharkhand All District)
Permanent · Ranchi
CELEKT GADGETS LLP(A UNIT OF CELKON IMPLEX LTD).
Area Sales Manager / Executive (Male or Female)
Permanent · Adilabad(U)
ACME SERVICES
Sales & Marketing Manager For a Leading Apparel Company
Permanent · Mumbai
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager (Bihar All District)
Permanent · Katihar
HEALTHKART
Area Sales Manager- Healthkart - Lucknow, Agra, Gwalior
Permanent · Lucknow
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager (Rajasthan) All District
Permanent · Kota
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager (Uttar Pradesh)
Permanent · Gorakhpur
KALPA ELECTRIKAL PVT. LTD
Hiring Assistant Production Manager- Transformers/ Switchgear Industry
Permanent · Bengaluru
MEDLEY PHARMACEUTICALS LTD
Area Sales Manager - Delhi, Jodhpur & Kota
Permanent · Kota
MEDLEY PHARMACEUTICALS LTD
District Sales Manager - Calicut
Permanent · Kozhikode
CHOLAMANDALAM INVESTMENT & FINANCE
Area Sales Manager - Sme / Lap (Mumbai)
Permanent · Mumbai
CENTURY PLYBOARDS (I) LIMITED
Project Sales Manager
Permanent · Thiruvananthapuram
COMET GRANITO PRIVATE LIMITED
Vacancy For Area Sales Manager
Permanent · Vadodara
DRYCHEM SOLUTIONS PRIVATE LIMITED
Opening For Area Sales Manager - Walplast Products Pvt Ltd - Mumbai
Permanent · Mumbai
EXPLODE SERVICES
Production Manager Home Furnishing For Noida Location
Permanent · Noida
RENOVATE BIOLOGICALS PVT LTD
Area Sales Manager
Permanent · Ahmedabad
Published
Aug 27, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Beardo founders bet big on celebrity brands, partner with actor Yash for ‘Villain’

Published
Aug 27, 2020

After success in the men’s personal care market, Beardo’s founders, Ashutosh Valani and Priyank Shah, have now set their eyes on the celebrity brands business and partnered with popular actor, Naveen Kumar Gowda, better known as, Yash, to launch the brand ‘Villain’.
 

Beardo founders bet big on celebrity brands, partner with actor Yash for ‘Villain’ - Villain


The men’s lifestyle brand Villain’s current product range includes perfumes, hoodies, and t-shirts. Villain plans to make deeper inroads in the fashion market by entering new product categories like footwear and accessories.
 
Villain is currently a D2C (direct-to-consumer) brand and exploring synergies with major e-commerce players to widen its reach in the country.

Commenting on the launch of Villain, actor Yash told Fashionnetwork.com: “The main idea behind the launch of the brand Villain is to simplify men’s fashion. With Villain, we’re planning to target men in particular with the age group of 16 to 30. We are trying to create a brand that is followed and loved by fashion enthusiasts who enjoy experimenting with minimalistic style.”
 
Talking about the product portfolio, Ashutosh Valani added: “Apart from our current product portfolio, in the future, we want to come up with a signature sneaker, sunglass range, and a wristband/ accessory.”
 
On expansion plans, Priyank Shah said:  “For now, the brand is a D2C (direct-to-consumer) model, which we’re planning to sell on the official website of Villain itself to create a loyal customer base, where people can shop genuine products from the website. Whereas in the coming future we are also planning to tie-up with marketplaces like Amazon and Myntra in terms of a better proposition for us because it is a lifestyle brand that can serve the purpose.”
 
Unlike the west, the concept of celebrity brands is relatively new to India with a handful of brands like Hrithik Roshan’s HRX, Shahid Kapoor’s Skult, Deepika Padukone’s All about You, Virat Kolhi’s Wrogn, Yuvraj Singh’s YWC, Sonam Kapoor’s Rheson amongst others competing in India’s $100 billion apparel market.
 
Ashutosh Valani and Priyank Shah’s had managed to make Beardo a profit-making company in a short span of time, which was recently fully acquired by FMCG major Marico.
 
With the success of Beardo and star presence of Yash, coupled with its expansion plans Villain could very well be the next big player in the country’s nascent celebrity brand market.

Copyright © 2021 FashionNetwork.com All rights reserved.