Bazar India partners with Columbus Shoes

Retail brand Bazar India, owned by Mayasheel Retail India Limited, has partnered with Columbus Shoes for the manufacture and wholesale distribution of its sports shoes in India.

With this association, Bazar India aims to expand its customer base and make deeper inroads in the country’s footwear market.

As a part of this tie-up, Bazar India will also launch exclusive outlets coupled with diversification of its product portfolio by entering the apparel, and accessories segment with Columbus.

Commenting on the association, Sandeep Manocha, CEO of Columbus in a statement said, “Speaking about the retail strategy, during the partnership, Columbus will not conglomerate with any other retain chain and vice versa implying that Columbus and Bazar India will work and grow together aiming to provide the 600-million middle-income populations in India access to the one-stop-shop retail experience.”

Atul Garg, CEO of Bazar India added, “Bazar India will be the one-stop-shop for all sports footwear categories along with sophisticated athletic footwear across the value chain for its customers. Customers will get access to a complete range of apparel and general merchandising products as well as get access to a wide range of sports footwear at the most affordable prices.”

Bazar India currently has a pan-India presence with 55 stores in 51 cities.

Bazar India partners with Columbus Shoes

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