Bath & Body Works opens its first store in Chennai
Bath & Body Works has expanded its retail presence by entering the southern state of Tamil Nadu with the opening of its first store in the city of Chennai.
The store located at Express Avenue Mall is spread across more than 1000 sq ft area. It will house the brand’s selection of fragrances, body lotions, bath products, scented candles, and other products.
Bath & Body Works had entered the Indian market through a partnership with Major Brands and opened its first store in India in June 2018 at New Delhi’s Select Citywalk. The Chennai store is BBW’s 6th store in the country.
“Chennai is an upcoming city with a great mix of cosmopolitan crowd. It’s a great market for beauty and essentials. We have understood Chennai’s weather and are launching the right set of fragrances which will surely captivate the market. Also, we would be introducing fresh fragrances every two months to keep our customers excited,” Tushar Ved, president of Major Brands India, said in a statement.
Major Brands has earmarked an investment of Rs 80 crore ($11.5 million) over the next five years to open 50 Bath & Body Works stores in India. It plans to add another five stores by end of this year.
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