Bata launches ‘Relaxed Workwear’ collection with campaign featuring Kartik Aaryan
Bata India has launched its new ‘Relaxed Workwear’ collection with a new campaign featuring its new brand ambassador Kartik Aaryan.
With offices scheduled to reopen almost after a year, Bata expects strong sales from its latest collection over the next few months.
The new range offers a wide variety of footwear from Bata and its sub-brands like Bata Red Label, Bata Comfit, Hush Puppies, and Naturalizer.
Commenting on the new collection, Anand Narang, vice-president marketing at Bata India Limited, in a statement said: “With offices resuming, people are staring at yet another lifestyle-altering change in just one year. Everyone has gotten used to operating from the comfort of their homes, and understandably, they may find it difficult to readjust to life at the office. We wanted to contribute to making the transition easier for people, which led us to conceptualise and develop probably footwear industry’s first Relaxed Workwear range for both women and men.”
“Through this campaign, we want consumers to come & experience our new styles across Bata Red Label, Bata Comfit, Hush Puppies and Naturalizer in our stores & from an online site,” he added.
Bata has a retail network of over 1,415 stores in 450 towns in the country and sells online on all leading e-commerce platforms.
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