Bata India launches campaign to promote its ‘Sneaker Studios’

By

Maverick Martins

Published
Feb 16, 2023

Footwear maker Bata India has launched a campaign targeted at the millennials and Gen-Z to promote its Sneaker Studio concept.

The brand is looking to make deeper inroads in the lucrative sneakers market in India and through this campaign aims to widen its reach among sneaker enthusiasts to fuel its growth.

Commenting on the concept, Gunjan Shah, managing director CEO at Bata India Limited in a statement said, “Over the last few years, the youth has been increasingly gravitating towards sneakers for their style and comfort. For the Sneaker Studio campaign, we combined the youth’s love for sneakers with their passion for spontaneity and unbridled experiences.”

“We now have over 300 stores with Sneaker Studio concept wherein we offer up to 300 sneaker styles from 9 brands under one roof, offering the largest variety of choices for all the impromptu adventures of the Gen-Z and millennials,” Shah added.

The Sneaker Studio has nine international brands including Power, North Star, Weinbrenner, Bata, Bata Red Label, Bata 3D, Hush Puppies, Naturalizer, and Bzees.

The Sneaker Studio is available online on Bata’s website and can also be bought from across 2000 plus Bata retail stores pan India.