Published
Dec 10, 2020
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Bata India expects growth to pick up next fiscal

Published
Dec 10, 2020

Footwear major Bata India is expecting consumer sentiment to pick up by the end of the first quarter of the next financial year, leading to resumption of growth at the company after the Covid-19 disruptions.
 

Bata India expects growth to pick up next fiscal - Bata


The company has been witnessing revival in sales post Covid-19 across its offline and online channels. It expects the growth momentum to continue heading into the next year.
 
Even though Bata has kept its expansion plans on hold, it plans to widen its presence through the franchisee model across India.

“More movement is happening and keeping the macro trends in mind, we are expecting further pick up in the next couple of months. By the end of Q1 of the next fiscal (April-June 2021), we are expecting growth to be back in the positive,” Ashwani Windlass, chairman of Bata India, told BusinessLine.
 
“Company-owned and company-operated store expansion has been put on hold specifically in large cities. However, Bata has gone ahead with the franchisee model to expand into smaller towns. Presence across e-tailing sites such as Amazon and Flipkart have been upped, and the company has refrained from deep discounting, thereby keeping prices at par between online and offline channels,” he added.
 
Bata has a retail network of over 1,415 stores in 450 towns in the country and also sells online on all leading e-commerce platforms.

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