Bata India announces Disha Patani as brand ambassador

By

Isabelle Crossley

Published
Feb 7, 2022

Footwear business Bata India Limited has appointed Bollywood actor Disha Patani as its latest brand ambassador in a move to engage a younger audience.

On February 5, Bata announced Patani as its new brand ambassador for a number of its footwear subsidiary brands with a post on Facebook. “We are happy to have Disha on board as the new face of Bata,” said Bata’s CEO Gunjan Shah, Exchange 4 Media reported. “At Bata, we have been on a quest to transform the brand imagery and deliver on the aspirations of the youth of the country.” 
 
“Over the years, we have established Bata as a brand that is contemporary and remains relevant with changing times,” said Shah. “Disha, with her lively personality and positive energy, fits in perfectly with our brand narrative that blends together style and comfort. In line with consumer trends, we have been rolling out more sneakers, casual and two-mile fashion styles and our association with Disha will help us in further strengthening our connection with the youth and millennials and taking Bata’s brand appeal to the next level.”

“I am absolutely thrilled about associating with Bata and look forward to working with one of the most iconic and loved brands in the country,” said Patani in a statement. “Bata is well known for its comfortable footwear, but I was quite impressed with the wide variety of styles and designs across sneakers, casuals, and fashion footwear. It really excited the fashionista inside me and I look forward to an exciting journey with the brand ahead.”