Barry M enters Indian market with Myntra

Barry M has made its retail debut in the Indian market in partnership with Flipkart’s fashion arm Myntra and Progressive Lifestyles. The UK-based makeup brand launched online with its range of colourful cosmetics.

Barry M has launched on Myntra’s e-commerce platform with a selection of makeup and more products will be launched online in the coming months, Myntra announced in a press release on January 31. The brand’s product range retails from Rs 500 and its target audience is Gen Z beauty lovers.

“Young Indian beauty consumers are consistently on the lookout for global, on-trend, conscious and high-quality make-up, which is where the UK’s legendary Barry M aligns perfectly as a brand,” said Myntra’s senior director of beauty and personal care Rahul Sachdev in a press release. “Combining Myntra’s deeply entrenched reach on the back of our keen understanding of this customer base, with Barry M’s range of quirky, compelling and affordable make-up, we look forward to accelerating our way to the vanity kits of the discerning beauty consumer.”

To celebrate its launch in India, Barry M will offer shoppers on Myntra 30% off as part of the launch offer. The brand will also offer an additional 5% off for Myntra Insiders, members of Myntra’s loyalty program.

“Barry M is delighted to be extending our international presence and launching in the Indian market,” said Barry M Cosmetics’ managing director Dean Mero. “The brand has entered through Progressive Lifestyles and launched only on Myntra. Our brand has championed bold, vivid colour since 1982, and are confident our products will resonate strongly in the passionate, colourful and vibrant culture of India. Based in London, UK, Barry M produces a wide range of sustainable, 100% cruelty-free and vegan products and, although we're one of Britain's leading brands, we're proud to have remained an independent family business. Created to be worn and enjoyed by everyone, Barry M is now thrilled to offer our innovative, high-quality cosmetics to customers in India, and we look forward to becoming part of their daily beauty routine.”

Barry M launched in the UK in 1982 and is known for its brightly coloured makeup including eyeshadows, lipsticks, and nail polishes. The brand’s cosmetics range is vegan and cruelty-free.

“We are overjoyed to bring an amazing range of high-quality makeup for the ever-evolving yet conscious Indian consumer,” said Progressive Lifestyles’ director Saurabh Mahajan. “Progressive Lifestyles has a deep distribution business in the country with Myntra as one of the key partners. With great expertise and a trendy customer base, we chose Myntra as the platform for Barry M’s exclusive launch in the country.”

Barry M enters Indian market with Myntra

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