Baro to launch Baro Market in Mumbai
today May 16, 2019
Baro Market will open in Mumbai’s Lower Parel on May 18 to house a multi-brand selection of fashion, jewellery, and lifestyle products to promote designers connected to grassroots craftspeople.
Baro Market, co-founded by Srila Chatterjee and Siddharth Sirohi, will open its doors to shoppers on Saturday with a curated selection of products that focus on handcrafts, indigenous textiles, and small-scale craft collectives.
Earlier in the year, the home décor store Baro held a fashion pop-up store in Mumbai’s Vintage Garden and Baro Market will be a permanent site for Chatterjee and Sirohi’s concept. The store will open with a selection of six designers from across India including the jewellery brands FroggMag and Absinthe Designs, the clothing brand 145 East, and the accessories and lifestyle brand Rangeeta. Rasa Jaipur will retail its selection of hand-block printed fashion and home ware and Varnam Craft Collective will retail home décor in-store.
“We want everybody who comes in to engage with our craftspeople,” co-founder Chatterjee told Vogue India. “We want it to be a space with things you can touch, feel, smell, fall in love with, and take with you.”
Chatterjee also shared that the boutique will have a rack of 20 handmade and handwoven sarees that will be replenished every time on is sold. The 900 square foot large store will open on the floor above Baro’s existing Lower Parel flagship store.
Speaking about the ethos behind the store, Chatterjee said that “The idea was to gather designers who work with the integrity and originality we believe in, share the same headspace as ours, and make products that are distinctive. This isn’t a profit-making proposition—it’s a reflection of my belief in the community.”
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