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Published
Feb 1, 2022
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Bare Body Essentials eyes 100 percent growth in next fiscal year

Published
Feb 1, 2022

Skincare brand Bare Body Essentials is planning diversification of its product portfolio coupled with online expansion to fuel its growth in the Indian market.
 

Bare Body Essentials eyes 100 percent growth in next fiscal year - Bare Body Essentials


The brand is currently at an annual recurring revenue (ARR) of Rs 10 crore ($1.4 million) and eyeing 100 percent growth in the next financial year despite the disruptions caused the pandemic.
 
Bare Body Essentials is also in talks with potential investors to raise funds for its expansion.

Sharing the growth plans, Zeal Shah, co-founder of BBE told FashionNetwork.com, “We are in contact with some investors who are interested in the brand growth and waiting to find the right fit. We are currently a 100 percent online brand, and are growing our presence across various platforms. We are currently at an ARR of Rs10 crore. The pandemic has definitely affected our growth plans. We saw sudden drop in sales especially when the waves hit across all platforms. We are working towards a 100 percent growth in the next financial year.”
 
On the expansion of product portfolio, Shah said, “We have a few products in the pipeline which we are planning to launch very soon. At Bare Body Essentials, we believe that self-care begins from within, which has got us to expand the brand into the wellness category. Our next launch is an all-in-one supplement for hair, skin, and nails.”
 
Bare Body Essential started its operations in 2020. It projects itself as a concern-based brand and claims all its products are sulphate, paraben free, and made using natural, plant-based, and vegan goodness.

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