Banno’s Swagger plans expansion, product diversification
Home and comfort wear brand Banno's Swagger is planning to expand its presence in the Indian market by diversifying its product portfolio to cater to a wider customer base.
The brand currently has nightwear and loungewear categories ranging from pyjama sets, short sets, robe sets, kaftans, and co-ord sets.
In the coming months, Banno’s Swagger aims at launching multiple categories on its online platform and banking on its affordable pricing for growth.
“Despite the challenges thrown by Covid-19, we recognized a growing demand for an Indian brand to step in and establish a place in the home wear and loungewear sector. This inspired us to launch Banno's Swagger,” Shashank Agarwal, co-founder of Banno’s Swagger said in a statement.
“Ever since its debut in the Indian market, Banno's Swagger has been climbing its way up, and keeping that in mind, we will be introducing multiple categories covering the entire spectrum of lifestyle Fashion range for the modern Indian women targeting the 18 to 25 age group,” Agarwal added.
The brand was launched in December 2020 in Surat by Shashank Agarwal and Karan Juneja. It claims to have witnessed a revenue growth of 20 percent since its launch.
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