Bangalore Watch Company launches IAF inspired watch collection
today Sep 11, 2019
Bangalore Watch Company has launched a new limited edition watch collection inspired by the Indian Air Force (IAF) called the Mach 1 collection.
The special collection of watches is made using fuselage metal parts from a decommissioned MiG plan. The collection is a tribute to the first supersonic fighter jet of the IAF - the MiG 21 Type 77.
Bangalore Watch Company is banking on India’s rich history and heritage for growth in the high-end watches segment and aims to compete with international brands by offering high-quality watches at affordable prices.
“We want to make watches in India that tell stories from India. When people think of high-end watches, it’s usually Swiss brands that come to mind – but India has such a rich history,” Mercy Amalraj, co-Founder of BWC told Businessline.
Commenting on the collection, Nirupesh Joshi, creative director of Bangalore Watch Company added, “The Mach 1 collection was designed and assembled in Bengaluru with components imported from some of the best manufacturers from Switzerland, Hong Kong, and Japan.
“The watches run Swiss-made automatic movements, made with surgical-grade stainless-steel, anti-scratch sapphire crystals, built for 100 meters of water resistance, carry fighter-plane cockpit inspired dials, and a deep laser etched MiG 21 design motif on the case back,” he further added.
The watches have been priced from Rs 48,000 ($668) to Rs 53,000 and will be available for pre-order on the brand’s website.
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