Bangalore Watch Company competes first year, plans third product line

By

Isabelle Crossley

Published
Jun 17, 2019

As the Bangalore Watch Company completes its first year in business, it is preparing to launch a third model of watch in October. The brand also recently participated in India Luxury Week in Ahmedabad.

Within just a year of launching, Bangalore Watch Company has released two models of watches, the Renaissance Automatic, a men’s dress watch, and Renaissance Stri, a dress watch for women. The latter sold out within just two weeks of its launch and the brand is gearing up to launch its third model this October.

“We’ve shipped our watches to over 29 countries in the last year,” the brand’s co-founder Nirupesh Joshi told The Hindu in an interview. “And 35 percent of our clients are based overseas… Most are interested in owning a luxury Indian product, and the others are attracted by its novelty.”

The brand also recently attended the closed-door shopping event India Luxury Week from June 8 to 9 in Ahmedabad. Bangalore Watch Company showcased its latest watch, the Renaissance Stri, and interacted with luxury shoppers to promote the brand and reach a wider audience. The brand also held a masterclass on luxury watchmaking. Other brands that participated in the event included Love Moschino and Valcucine. 

The brand is using events such as India Luxury Week to engage customers while keeping the clientele exclusive. Other recent events were held by the brand in Singapore and Mumbai. 

The Bangalore Watch Company describes itself as India’s first luxury watch micro-brand and was founded in Bengaluru by Nirupesh Joshi and Mercy Amalraj, two former tech professionals and a couple. Moving forward, the brand aims to tap into India’s “growing market” for luxury watches, according to Joshi.