Bandhan Jewels signs Isabelle Kaif as brand ambassador
today Dec 4, 2018
The actor will be endorsing a wide range of jewellery from casual wear, traditional look, party wear, bridal wear and many more under Bandhan gold and Bandhan diamond collections. Bandhan is hoping that Isabelle will help popularise the newly launched jewellery brand across the country.
Commenting on her appointment, Isabelle Kaif in a statement said, “I am excited to be associated with Bandhan Jewels, which I think is a phenomenal concept.”
Prasad Kapre, CEO and director of Style Quotient Jewellery Private Limited, added, “There has been no retail organization that is collaborating with investors and jewellers by supporting them in their endeavour of building a long-term sustainable and profitable jewellery business. Bandhan Jewels was created as an answer to this existing gap. Isabelle soon makes a debut in the world of Bollywood and brings this freshness in the jewellery world.”
Bandhan Jewels is a joint initiative of Style Quotient Jewellery Private Limited, Jewellery & Lifestyle Mart India, and P.N. Gadgil.
Bandhan Jewels had launched its business in Mumbai in June this year and aim to open 10 to 15 stores in the coming year.
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