×
480
Fashion Jobs
MOLEDRO
Operation Manager
Permanent · NEW DELHI
MOLEDRO
HR &Admin
Permanent · NEW DELHI
MOLEDRO
Brand Manager
Permanent · NEW DELHI
MOLEDRO
sr Fashion Designer / Production Manager
Permanent · NEW DELHI
ADIDAS
Manager Information Security
Permanent · GURUGRAM
ADIDAS
sr. Manager Sales Excellence
Permanent · GURUGRAM
CL GUPTA RETAIL PRIVATE LIMITED
Production Manager Cum Quality Control Manager
Permanent · Noida
UGRAYA FOODS
Production Manager || Agartala (Tripura) || Poultry Feed Industry
Permanent · Agartala
GOVIND KRIPA INFRATECH PVT. LTD.
HR/Telecalling/Sales Manager/Sales Executives/Asst. Sales Manager
Permanent · Jaipur
JUMBO BAGS
Manager- Production (Fibc / Woven Polypropylene Industry)
Permanent · Chennai
ADIDAS
Manager, Masterdata And Product Launch (.Com & Digital Partners), Apac
Permanent · GURUGRAM
ADIDAS
Manager, Digital Backend Operations, Apac
Permanent · GURUGRAM
THE HOUSE OF DEEPTHI LIMITED
Production Manager
Permanent · MUMBAI
MANPOWERGROUP SERVICES INDIA PRIVATE LIMITED
Hiring-Field Sales Manager
Permanent · Chennai
YUTIKA NATURAL
Area Sales Manager (Guwahati)
Permanent · Katihar
LENSKART
Area Operations Manager
Permanent · Chennai
ELECTRONICA FINANCE
Area Sales Manager - Mumbai- Vasai
Permanent · Mumbai
ADIDAS
Manager Learning & Development & Knowledge Management (M/F/D)
Permanent · CHENNAI
D.LIGHT
Hiring For Area Sales Manager | Bihar | d.Light Energy
Permanent · Patna
CHOLAMANDALAM INVESTMENT AND FINANCE COMPANY LIMITED
Loan Against Securities - Area Sales Manager
Permanent · Chennai
ANAND RATHI GLOBAL FINANCE
Hiring For Area Sales Manager Sme- Lap
Permanent · Mumbai
CURLYFE BIOSCIENCES
Senior Area Sales Manager
Permanent · Ghaziabad
Published
Sep 29, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Balmain unveils NFT membership program with MintNFT

Published
Sep 29, 2022

France's Balmain is continuing its partnership with MintNFT to launch the luxury house's official NFT-based membership program, coinciding with Paris Fashion Week.


Balmain - Fall-Winter2022 - Womenswear - Paris - © PixelFormula


Dubbed 'The Balmain Thread', the membership will oversee Balmain’s evolving series of NFT offerings, while also offering access to upcoming Balmain moments, including special events, house collections, surprise drops and digital experiences.

Memberships will be minted on the carbon-friendly XRP Ledger blockchain, and forms part of the 'The Club', MintNFT’s membership, loyalty, and rewards product that is powered by Web3 technology. 

The first series of Balmain Thread members will be invited to join during the upcoming third edition of the Balmain Festival launching on September 28, as part of Paris Fashion Week, with The Balmain Thread launching later this year. The program will eventually be home to 10,000 of the house’s customers and fans.

New to the Balmain Festival will be ‘The Moment’ - a mobile photo experience created by MintNFT that allows festival goers to transform and mint their favorite Balmain Festival fashion moment into their own unique digital collectible on the XRP Ledger. The Moment was developed by MINTNFT as a way for Balmain to generate digital and physical engagement at events.

“I’ve never aimed to simply be cool,” said Balmain creative director Olivier Rousteing. “Instead, my goal has always been to ensure that this house’s designs are timeless and tied together by a unifying thread. And it’s important to never break that thread—because the moment that happens... well, that would mean that you’ve failed. That would mean that you haven’t been able to extend a clear vision or advance a distinct aesthetic.”

The global partnership between MintNFT and Balmain was first announced back May, 2022.

“We believe Web3 will drive a new wave in engagement, enabling companies to unlock access and provide richer experiences for their communities like never before,” said James Sun, CEO and Co-founder of MintNFT. “As a leader in innovation, both in fashion and technology, Balmain is the perfect partner to deliver this next evolution of NFTs and blockchain.”

Copyright © 2022 FashionNetwork.com All rights reserved.