×
201
Fashion Jobs
KITEX GARMENTS LIMITED
General Manager - Merchandiser
Permanent · ALUVA
ZODIAC CLOTHING CO LTD
Sourcing Officer (Fabric & Garment)
Permanent · MUMBAI
LIFESTYLE BRANDS
Head of Marketing, Louis Philippe - Bangalore
Permanent · BENGALURU
LIFESTYLE BRANDS
Manager - Online Sales &Amp; Merchandising Bangalore
Permanent · BENGALURU
LIFESTYLE BRANDS
Group Manager - E-Commerce Product (B2B)
Permanent · BENGALURU
LIFESTYLE BRANDS
Manager - Product, Louis Philippe
Permanent · BENGALURU
PANTALOONS HO
Senior Executive - Marketing
Permanent · PUNE
LIFESTYLE BRANDS
Manager - Trade Channel, Finance
Permanent · BENGALURU
LIFESTYLE BRANDS
Executive -Key Accounts (Mis),lp
Permanent · BENGALURU
LIFESTYLE BRANDS
Senior Executive - Garment Technician (ww &Amp; Kids), Pdqa
Permanent · BENGALURU
LIFESTYLE BRANDS
Sales Executive - Kannur &Amp; Kasargod
Permanent · BENGALURU
HIGH FASHION GARMENT COMPANY
Manager Humanr Resource (Male) From Mumbai Only
Permanent · MUMBAI
RAJ KHATRI FILMS PVT LTD
Digital Marketing Executive
Permanent · MUMBAI
PANTALOONS HO
Manager - Digital Marketing - Mumbai
Permanent · PUNE
LIFESTYLE BRANDS
Manager - Buying, Peter England- Bangalore
Permanent · BENGALURU
ANANDGUPTA COUTURE
Social Media Marketing & Fashion Design Assistant
Permanent · MUMBAI
DESIGNR
Sales Officer
Permanent · NEW DELHI
NETE.IN
CRM & Logistics Executive
Permanent · MUMBAI
FABINDIA OVERSEAS PVT. LTD.
Retail Planner
Permanent · NEW DELHI
SELECTIVE GLOBAL SEARCH PVT. LTD.
Business Development
Permanent · NEW DELHI
AJIO - RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · KARIMNAGAR
AJIO - RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · MIRYALAGUDA

Balmain's Olivier Rousteing opens personal account for fans to shop Instagram feed

By
AFP-Relaxnews
Published
today Jul 9, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Balmain creative director Olivier Rousteing has joined Instagram's "Shopping From Creators" program in a rare move that will allow fans to buy designer pieces from the brand directly from his social media feed, fashion industry publication WWD is reporting.



The shoppable feature, which officially launched in March, has been testing its "Checkout" method with a select list of partners such as influencers Camila Coelho, Chiara Ferragni and Aimee Song, as well as publications such as Vogue, Refinery29 and GQ, and celebrities Gigi Hadid, Kim Kardashian West and Kylie Jenner -- but the designer is one of the first fashion icons to join the fray.

By adopting the feature, Rousteing will open his personal account up to his 5.4 million followers -- Balmain's official Instagram page has 9.7 million by comparison -- essentially allowing them to purchase Balmain pieces directly via the social media app's "Checkout" beta, by clicking the links tagged in his posts.

The shoppable Instagram feed will feature pieces chosen according to the designer's personal preferences, covering all price points and a variety of items -- from sneakers and tracksuits to the label's signature embroidered tuxedo jackets, and even men's couture pieces. All the drops will be limited-edition and available to purchase immediately, notes WWD.

Commenting on his decision and fresh social media venture to the publication, Rousteing said he sees the move as a way to become "ever more authentic and inclusive," and "create a community around the brand."

He added: "For me, Instagram is an honest and sincere marketing tool. It can be a huge push for a brand's business, but above all, it needs to stay authentic."
 

Copyright © 2019 AFP-Relaxnews. All rights reserved.