×
163
Fashion Jobs
L'OREAL GROUP
Executive - Sales - Matrix - Cochin
Permanent · Kochi
SUBIR SINHA
General Manager Production Manager
Permanent · Kanpur
RIVAARA LABS
we Are Area Sales Manager Like You to Join Our Sales Team
Permanent · Nashik
CAPITAL PLACEMENT SERVICES
sr.Manager Production Grinding Machines For Vadodara Gujarat
Permanent · Vadodara
L'OREAL GROUP
Area Sales Manager - South Bengal
Permanent · Kolkata
FUTURES AND CAREERS
Job Requirement For "Assistant Production Manager"
Permanent · Renigunta
KEWAL KIRAN CLOTHING LTD
Area Sales Manager (Channel Sales) Rajasthan, Jaipur
Permanent · Jaipur
FEDBANK FINANCIAL SERVICES LTD
Area Sales Manager- Doorstep Gold Loan(Chennai)
Permanent · Chennai
HERO HOUSING FINANCE LIMITED
Area Sales Manager
Permanent · Thane
PROJOBS
Manager Accounts - Garment Manufacturing (Cma)
Permanent · Coimbatore
HECTOR AND STREAK CONSULTING PVT LTD
Production Manager- Diagnostic Portfolio
Permanent · Mumbai
ELITE DECOR PVT LTD
Production Manager & Production Supervisor
Permanent · Vadodara
L'OREAL GROUP
Sales Executive - Professional Division - Bhopal
Permanent · Bhopal
L'OREAL GROUP
Executive - Sales Cpd - Bhatinda (n)
Permanent · Bathinda
L'OREAL GROUP
Sales Executive - Cpd - Bhatinda
Permanent · Bathinda
L'OREAL GROUP
Area Sales Manager, Cpd - Chandigarh
Permanent · Chandigarh
HEALTHKART
Area Sales Manager- Healthkart - Lucknow, Agra, Gwalior
Permanent · Lucknow
HALONIX TECHNOLOGIES PVT LTD
Area Sales Manager - Lighting Retail Sales (Rajkot)
Permanent · Rajkot
ELECTRONICA FINANCE LTD
Area Sales Manager - Bangalore Machinery Loan
Permanent · Bengaluru
NANDANI CREATION LTD
Production Manager
Permanent · Jaipur
ELECTRONICA FINANCE LTD
Area Sales Manager - Kolhapur Machinery Loan
Permanent · Kolhapur
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager (Jharkhand All District)
Permanent · Ranchi
Published
Dec 10, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Balmain photographs its pre-collection in-store for public view

Published
Dec 10, 2020

After holding a runway show on a barge sailing down the Seine in July and reserving the front rows of its latest runway show in October for virtual spectators encompassing personalities and VIPs, Balmain is innovating once again. The luxury brand came up with an original initiative to enable it to host a physical event in the heart of Paris while adhering to social distancing regulations imposed due to Covid-19.


Balmain, spring/ summer 2021 - © PixelFormula


On Wednesday, Dec. 9, creative director Olivier Rousteing organised a photoshoot for Balmain’s menswear and womenswear 2021 pre-collection in its flagship Paris store, located at number 374 on rue Saint-Honoré. Far from hiding this from the public, the brand’s creative director, his team, and models were exposed to the gazes of passers by through the windows of the store, which had been closed for the occasion. 
 
This showcase thus offered, “direct access to the creation of our next campaign, while ensuring necessary social distancing,” said the brand in a press release. The event, which ran from 10am to 6pm, could both be followed in real life by Parisians and online through two virtual showcases, one at 12:30pm and one at 4:30pm via a live broadcast on Balmain’s Youtube channel.

Through this initiative, Rousteing aimed to reaffirm the importance of physical experiences in fashion and luxury. “Digital has its limitations,” said Rousteing. “We know there are still some things, like fashion shows, which are best experienced live. We believe that sharing these experiences directly is crucial for our fashion community.” 
 
“Likewise, we know that e-commerce, while remaining a powerful tool, can never truly replace the experience in our stores,” said Rousteing. “We consider each of our stores to be irreplaceable ambassadors for our brand, which contribute to best transmitting our signature DNA through unique experience that draws on all of the senses.”

Copyright © 2021 FashionNetwork.com All rights reserved.