×
143
Fashion Jobs
SAROJ JALAN
Marketing Strategist
Permanent · KOLKATA
ADD UR CO LLP
Production Manager
Permanent · Chennai
THE GLOBAL ZONE HR SERVICES
Production Manager/ Supervisor/ Incharge
Permanent · Pune
PUMA
Manager - Digital Marketing
Permanent · Bengaluru
THE BANYAN HR CONSULTS
Brand Manager For Leading Women's Wear Garments CO at Coimbatore
Permanent · Coimbatore
LEVI'S
Manager, Retail Merchandising (Ebo)
Permanent · Bengaluru
GLAN MANAGEMENT CONSULTANCY
Senior Buyer Lingerie (Knits Western Wear) - Retail Brand
Permanent · GURUGRAM
JOB INDIA
Asst. Manager E-Com Operations (Garments Retail) Gurgaon
Permanent · Faridabad
VASTRAKALA EXPORTS
Quality Manager
Permanent · CHENNAI
PEOPLE ALLIANCE WORKFORCE PRIVATE LIMITED
Manager / in Charge - Production/Quality/Cutting - Garments Industry
Permanent · Bhiwandi
MINT AND MILK COMMUNICATIONS
Senior Account Executive
Permanent · MUMBAI
PUMA
Manager- Buying (Apparel)
Permanent · Bengaluru
PUMA
Manager- Business Intelligence
Permanent · Bengaluru
PUMA
Manager- Trade Compliance
Permanent · Bengaluru
PUMA
Manager- Supply Planning
Permanent · Bengaluru
PUMA
Senior Manager - Performance Marketing- Marketplac…
Permanent · Bengaluru
PUMA
Regional Sales Manager- Mbo (South)
Permanent · Bengaluru
PUMA
Manager- Returns And Spf Operations
Permanent · Bengaluru
PUMA
Manager Merchandising
Permanent · Bengaluru
PUMA
Project Manager- Operations
Permanent · Bengaluru
PUMA
Manager- Logistics Operations
Permanent · Bengaluru
PUMA
Warehouse Manager-D2C
Permanent · Bengaluru
Published
Jul 18, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Balmain opens debut flagship in Los Angeles

Published
Jul 18, 2017

The house of Balmain has opened its first boutique on the West Coast of the United States, and in keeping with its creative director Olivier Rousteing’s DNA – a blend of rigorous cutting and high voltage glamour – it’s situated in a classic modern building in Hollywood.


Balmain opens debut West Coast flagship on - where else? - Melrose Place


 Located at 8421 Melrose Place, the 2,400-square-foot (or 220 square-meters), the one-story boutique will retail men's, women's and kid's clothing collections, along with the recently re-launched Balmain accessories line. Given the setting, the ghost of Heather Locklear will no doubt be pleased.
 
"I'm a product of the '90s," said Rousteing. "For as long as I can remember, Los Angeles has always been this incredible source of dreams and inspirations - pop culture actually made me fall in love with the city even before I had set foot inside it.”

With a façade done in dark green stucco, the new flagship's interior recalls Villa Balmain, the beautiful Italian vacation home of founder Pierre Balmain. The store’s architects Studio KO blended the villa’s modernist, pared-back Mediterranean décor – with vaulted ceilings, thickly plastered walls and black marble floors. A large rear garden, filled with low green plants, white flowers and black and grey stones, also echoes Balmain’s famed villa, built on the island of Elba in the late 50s by architect Leonardo Ricci.
 
“That intoxicating West Coast spirit has been reflected in my collections. So, in many ways coming to LA is almost as much a homecoming as the opening of a new flagship,” added Rousteing.
 
An architect by training, Pierre Balmain founded his own house in 1945 after working for couturier Lucien Lelong, alongside such future greats as Christian Dior and Hubert de Givenchy. Balmain went on the dress stars such as Audrey Hepburn, Marlene Dietrich, Katherine Hepburn and Ava Gardner. Since his death in 1982 he has been succeeded by some half dozen designers including Oscar de la Renta and Christophe Decarnin. The current creator, Rousteing, took over in 2011 and immediately was hailed for his self-confident style, strict tailoring and attention-seeking designs.
 
"The success of our year-old New York flagship makes very clear to us that the States is a strong market for Balmain. We also know that the house has a very loyal clientele in California—due in no small part to Olivier's channeling of his love for the spirit of the West Coast into his collections,” said Massimo Piombini, Balmain's CEO.
 
Last year, Mayhoola Investments, a financial arm of the Qatari royal family, acquired Balmain for 500 million euros, or a stunning four times its annual sales – testifying to the belief in Rousteing’s talent and social media skills. The designer boasts some 4.6 million Instagram followers. According to the store locator section in its official website Balmain currently retails in over 320 doors worldwide including flagships, shop-in-shops, department stores and multi-brand boutiques.
 

 

Copyright © 2022 FashionNetwork.com All rights reserved.