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By
AFP-Relaxnews
Published
Dec 7, 2015
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Balmain designer to participate in Kim Kardashian's "Hollywood" app game

By
AFP-Relaxnews
Published
Dec 7, 2015

Olivier Rousteing, the French designer of the Balmain fashion house and friend of Kim Kardashian, has joined in on the reality TV star's successful mobile game entitled "Hollywood."


Balmain's French fashion designer Olivier Rousteing - AFP / Justin Tallis


In the game app, Kardashian coaches players on how to make their way in Hollywood and become part of the celebrity world. The latest update to the app involves players having to participate in fashion shows and photo shoots to become the new Balmain ambassador.

In addition, the young designer has created 20 digital replicas of women's runway looks from the brand's fall 2015 collection as well as 10 men's outfits. The collaboration will also include a cameo appearance by Rousteing himself in navy blue and white attire.

The "Hollywood" game has reached over 40 million downloads since its launch in June 2014. 
 

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