Balenzia expands retail presence with store in Mumbai

By

Maverick Martins

Published
May 10, 2022

Balenzia, a leading Indian brand of premium socks has expanded its retail footprint with the launch of its 10th brick-and-mortar outlet at Mumbai International Airport at Terminal 2. 

The store is spread across an area of 200 sq ft and houses collections from brands like Marvel, Disney, Warner Bros, and Cartoon Network among many other.

Shruti Gupta, Head of Retail and Strategy, Balenzia said, "I am thrilled to announce the launch of our biggest outlet at Mumbai International Airport. Our 4th store in Mumbai and 10th one in India truly marks the continuation of Balenzia's expansion. It showcases the brand's success in retail and commitment to its phy-gital strategy. We aim to imbibe an integration strategy to enhance customer value proposition and experience across our stores from a long-term standpoint."

“Balenzia has pursued an aggressive growth path despite the pandemic and has constantly expanded its online and offline presence. The brand further aims to fortify its leadership in the legwear industry and explore opportunities for more such stores in high traffic areas such as airports and malls,” she added.

Balenzia currently has stores in New Delhi, Mumbai, Chennai, Bengaluru, Kanpur, and Ludhiana. It also sells through its website and e-commerce portals like Amazon, Myntra, Ajio, Flipkart, Paytm, Snapdeal, Limeroad, Nykaa, and LBB.