×
428
Fashion Jobs
THE BANYAN HR CONSULTS
Head HR For Garments Manufacturing Company at Chengalpattu, Tamil Nadu
Permanent · Chennai
IUMENTAS LIFE SCIENCE
Veterinary Sales Manager For The State of Assam
Permanent · Guwahati
HINDCO RECRUITMENT CONSULTANTS
Production Manager| Leading Plastic Manufacturing Company| Umbergaon
Permanent · Navsari
HINDCO RECRUITMENT CONSULTANTS
Production Manager| Leading Polythread Manufacturing Company| Ranchi
Permanent · Ranchi
ENGGSERVICES2INDIA
Production Quality Manager - Immediate Requirement
Permanent · Bengaluru
DIASORIN HEALTHCARE INDIA PRIVATE LIMITED
Area Sales Manager
Permanent · Hyderabad
METROPOLIS HEALTHCARE
Territory Sales Manager @ Mumbai
Permanent · Mumbai
GTROPY SYSTEMS PRIVATE LIMITED
Direct Sales Manager - Faridabad
Permanent · Faridabad
METROPOLIS HEALTHCARE
Territory Sales Manager @Amravati/Nagpur/Aurangabad
Permanent · Nagpur
AAVAS FINANCIERS LIMITED
Area Sales Manager | Home Loan | Delhi
Permanent · Pune
RAJ RAJESHWARI SPICE FOODS LTD.
Area Sales Manager/Senior Sales Officer Required
Permanent · Bareilly
PARK RETAIL MARKETING PVT LTD
Job Opening For Area Sales Manager
Permanent · Pune
ALUDECOR LAMINATION PVT LTD
Area Sales Manager
Permanent · Rohtak
INFEXN LABORATORIES PRIVATE LIMITED
Area Sales Manager - Diagnostic / Healthcare
Permanent · Pune
ALUDECOR LAMINATION PVT LTD
Area Sales Manager
Permanent · Vijayawada
RELIABLE CLOTHING PVT. LTD
Opening For Business Head (Garment Export)
Permanent · Mumbai
ALUDECOR LAMINATION PVT LTD
Area Sales Manager
Permanent · Hyderabad
ALUDECOR LAMINATION PVT LTD
Area Sales Manager
Permanent · Kochi
RISHABH IMPEX
Area Sales Manager
Permanent · Northeast India
NATURES ESSENCE PRIVATE LIMITED
Area Sales Manager- Punjab(Ludhiana)
Permanent · Ludhiana
ALUDECOR LAMINATION PVT LTD
Area Sales Manager
Permanent · Noida
ALUDECOR LAMINATION PVT LTD
Area Sales Manager
Permanent · Coimbatore
Published
Nov 24, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Balenciaga to unveil its fall 2021 collection via video game

Published
Nov 24, 2020

The house of Balenciaga plans to stage its next runway show a long way from any catwalk. Instead of a runway, creative director Demna Gvasalia has opted for a video game.

 


 
Sunday, at 2 p.m. on Dec. 6, to be precise, Balenciaga will present its fall 2021 collection on Afterworld: The Age of Tomorrow, which the house describes in a release as “an innovative, record-breaking video game designed especially for this season.”
 
“The game and the collection imagine a near future by creating an allegorical adventure set in 2031,” explained Balenciaga.
 
The decision marks the latest radical departure from the classical show format which has dominated fashion for the past century, as brands strive to develop new visual configurations in the midst of the Covid pandemic, which has led to the cancellation of the vast majority of actual live catwalk events all over the planet in 2020. Balenciaga itself skipped the most recent Paris Fashion Week that ran from late September to early October this year.
 
High-tech futurism has long been a theme in shows by Gvasalia, the Georgian designer who has made Balenciaga one of the hottest brands in fashion. In September 2018, the Georgian-born designer built a digital vortex; a giant rectangular tube made of 2,000 square-meters of LED screens inside which his cast of models marched in his Neo Tailoring Spring 2019 collection.


Balenciaga - Spring-Summer 2019 - Womenswear - Paris - © PixelFormula


 
But where that show was staged for 400 guests, the designer’s latest step is a highly democratic, as Afterworld is accessible and shareable from any device, by using the most advanced technology available for game hosting.
 
“It sets a record for the largest volumetric video project ever undertaken,” insisted the house in its statement.
 
The game’s environments and characters use cutting edge photogrammetry to create an in-depth look at the new collection and the projected future in which it is intended to be worn. A theme of Balenciaga Fall '21 is human destiny, as seen by an interactive, gamified journey, where a hero avatar advances throughout distinct zones, Balenciaga explained.
 
“The narrative of Afterworld is anchored to mythological pasts and projected futures with timeless archetypes and speculative imagery. The world may appear to be decaying at first, but it is far from a dystopian view, showing instead the slow return to a healthier balance of nature and industry,” added Balenciaga.
 
 

Copyright © 2021 FashionNetwork.com All rights reserved.