Bajaj Consumer Care partners with Indiamart to strengthen digital presence

By

Maverick Martins

Published
Sep 18, 2020

FMCG major Bajaj Consumer Care has partnered with Indiamart to strengthen its digital presence amid the Covid-19 pandemic.
 

With this association, Bajaj Consumer Care is looking to target potential customers of FMCG products range in the B2B category.
 
Commenting on the partnership, Jaideep Nandi, managing director of Bajaj Consumer Care Ltd, in a statement said: "Looking at the current trend of increasing consumer traction on the e-commerce platforms due to the coronavirus pandemic, it is the right time to expand our footprints into online B2B consumer market segment. We are hopeful to strengthen the online reach and visibility of Bajaj Consumer Care FMCG products with the increased digital presence."

Dinesh Gulati, chief operating officer at Indiamart, added: “Online has become the new norm especially post the Coronavirus outbreak, wherein the businesses are trying to explore the digital way of doing business. This association will enable Bajaj Consumer Care with an alternate sales channel to reach high intent buyers easily."
 
Bajaj Consumer Care is part of the Bajaj Group and is one of the leading players in the hair oil and skincare categories in India. Despite the Covid-19 disruptions, the company had posted a consolidated profit of Rs 54 crore ($7.2 million) for the quarter ended June 30, 2020.