Bajaj Almond Drops names Kiara Advani as brand ambassador

By

Maverick Martins

Published
Dec 19, 2022

Bajaj Consumer Care Ltd-owned hair oil brand ‘Bajaj Almond Drops’ has named actor Kiara Advani as its brand ambassador.

The actor will feature in the brand’s ‘Boring Nahi, Ban Ja Toofani’ campaign that will cover all major national television channels and be promoted across all leading digital media platforms.

With this association, Bajaj Almond Drops aims to connect with young women to further consolidate its market leadership in the segment.

Commenting on the association with the actor, Jaideep Nandi, managing director of Bajaj Consumer Care Ltd in a statement said, “As India’s leading almond hair oil brand with nearly 10 percent market share and 6 crore happy customers, it has always been our endeavour to position ourselves responsibly and with integrity and Kiara mirrors those aspirations like no other. We look forward to working with her and leveraging her influence.”

Kiara Advani added, “I am absolutely thrilled to be the face of the brand. It is a brand that aligns with my own values and beliefs, and I look forward to taking this heritage brand to the next generation of Indians. I’m excited to be able to share my love for this product with my fans and the audience through this partnership.”

Bajaj Consumer Care is part of the Bajaj Group and is one of the leading players in the hair oil and beauty care categories in India.