Baggit to invest on marketing, expansion in FY 19-20
today Apr 15, 2019
Indian fashion accessories brand Baggit is looking to scale up its retail presence across India and will also invest heavily in marketing as it eyes double-digit growth during the year.
Baggit will focus on tier 3, 4 cities for its retail expansion and has planned a marketing blitz to increase its consumer base across the country.
The company recently revamped its website to boost online sales and will soon be launching its loyalty programme this year to cater to a wider customer base.
“For the year 2019-20, we are keen towards investing in marketing and expansion. We are also focusing on the product reengineering and coming up with merchandise for the younger audience,” Nina Lekhi, managing director at Baggit, told BestMediaInfo.com.
Talking about the company’s new website, Lekhi said, “It will help us in increasing the sales numbers, enhance the customer experience and also in reaching to the smallest towns of India.”
Baggit had posted Rs 160 crore revenue ($24 million) during the last fiscal.
Baggit was founded in 1989 by Lekhi. It currently has around 52 exclusive brand outlets and also sells through multi-brand and large format stores across the country.
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