Published
Dec 15, 2020
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Baggit launches ‘Buy Indian Build India’ campaign

Published
Dec 15, 2020

Handbag and accessories brand Baggit has launched its #BuyIndianBuildIndia campaign as it looks to increase its customer base and boost sales by influencing customers to buy local products.
 

Baggit launches ‘Buy Indian Build India’ campaign - Baggit


The home-grown brand aims to promote the message of an Aatmanirbhar Bharat (self-reliant India) through this campaign across social media channels.
 
With this campaign, Baggit is confident of invoking a spirit of nationalism among audiences, prompting them to buy local, high-quality products, and build a self-reliant nation.

Commenting on the campaign, Nina Lekhi, managing director of Baggit in a statement said: “Over the last 30 years, Baggit as a brand has always been 100 percent ‘Made in India’, and this spirit of nationalism has been ingrained in our ethos, not only in our beliefs but also in our actions.”
 
As Indian brand owners, it is our responsibility to create a culture among users of being proud to own an Indian brand. We want to nudge consumers to buy local, support small businesses, and brands that are wholly Indian,” Lekhi added.
 
Baggit was founded in 1989 by Lekhi. It currently has over 50 exclusive-brand outlets and also sells through multi-brand and large format stores across the country.

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