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Published
Jan 25, 2022
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Baby care brand Baby Amore raises funds from GetVantage for omni-channel expansion

Published
Jan 25, 2022

Baby care business Baby Amore has received funding from revenue-based financing fintech platform and marketplace GetVantage, which it will use to fuel its omni-channel expansion. 

Baby Amore retails clothing for women and babies as well as other FMCG products - Baby Amore India- Facebook


Baby Amore began as an e-commerce business and, after recently opening its first brick-and-mortar store in Chennai, plans to expand its offline footprint to more metros, ET Bureau reported. The business will use its new funding from GetVantage to pursue this omni-channel expansion in the fast growing baby care segment of the personal care market.  
 
“We are constantly looking for brands and businesses that are working on a niche market and unique ideas,” said GetVantage’s co-founder and CEO Bhavik Vasa, ET Bureau reported. “Baby care is one such industry with several white spaces that needs attention. With rising nuclear families and working parents, it becomes crucial and essential for parents to ensure that their kids are safe. Baby Amore is always on its feet, innovating and making baby care more sustainable and safer.”

Baby Amore currently retails over 100 brands on its e-commerce platform. The business plans to use its new funding to augment its brand-building strategy. Baby Amore also plans to link up with international baby care brands and retail them on its platform.
 
“After being a digital-first brand for over two years, we decided to expand our channels to provide a concept-driven experience to our customers,” said Baby Amore’s co-founder Abdul Wahab in a statement. “We are glad to be backed by GetVantage in revenue-based finance.”
 
Hameed Imthad and Abdul Wahab launched Baby Amore in 2019 in Chennai as a multi-brand baby care platform. The business subsequently opened its first brick-and-mortar store in Chennai which it operates as a concept store to showcase its brand ethos. Baby Amore plans to reach a store total of 50 by 2025. 

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