BIBA opens its 40th store in Maharashtra

By

Maverick Martins

Published
Apr 9, 2018

Leading Indian ethnic wear brand Biba as part of its ongoing expansion drive has opened its 40th store in the city of Aurangabad in Maharashtra.
 

The store is spread across an area of 1300 square feet and located at Prozone Mall. It will house the latest Spring Summer 2018 collection along with Biba girls collection offering a mixture of Indian and contemporary designs in anarkalis, peshwai kurtas, skirts, tunics and kurta dresses.
 
Biba has been expanding rapidly across India especially in the city of Maharashtra and has 24 exclusive brand outlets in the city of Mumbai.

Biba, the women’s ethnic wear brand, plans to add 200 exclusive brand outlets (EBAs) across India in the next three years and eyeing Rs 600 crore revenue (approx $ 90.1) in the current financial year
 
Commenting on this launch, Siddharath Bindra, Managing Director, BIBA said, “With the launch of 2nd store in Aurangabad, we wish to expand our boundaries in Tier II cities, across the country, making best of fashion and quality available to all. It is our sheer pleasure to now have 40 stores in Maharashtra, which shows how much our brand is loved in the state.”
 
Biba currently has 247 exclusive brand outlets across the country and also available on all leading e-commerce websites. The brand recently partnered with Amazon India for an exclusive line called ‘Biba ready-to-stitch-collection’.