Azra launches Pankaj and Nidhi couture collection in Raipur

By

Isabelle Crossley

Published
Oct 29, 2019

Multi-brand Raipur boutique Azra launched Pankaj and Nidhi’s couture collection in the city with an in-store showcase event.

Azra brought Pankaj and Nidhi’s latest couture collection to Raipur for the first time with a showcase on October 18, the store posted on Facebook. The event gave Raipur’s shoppers their first chance to see the collection in person and took place as part of Agra’s ongoing seventh birthday celebrations.  

Pankaj and Nidhi’s 2019 couture collection “Mosaiq” features a colour palette of iridescent neutral tones, romantic silhouettes, and dramatic volume created by chiffon textiles. Mirror work resembling shattered glass adds a modern touch along with mini dresses and more traditional kurta sets provide elegant options. The collection made its runway debut at India Couture Week in summer. 

Pankaj and Nidhi had previously launched the collection exclusively at its stores in Delhi’s Vasant Kunj and Mumbai’s Khar West district. The brand held an installation for the collection at DLF Emporio for its launch in the capital.

National Institute of Fashion Technology graduates Pankaj and Nidhi Ahuja founded Pankaj and Nidhi in 2006. The design-duo won the International Apparel Federation Award in 2011 and retail their womenswear designs from their flagship stores as well as a number of multi-brand retailers in India’s metros and online.