Azra brings three up-and-coming brands to Raipur
today Nov 6, 2019
Multi-brand luxury fashion retailer Azra held a showcase event for three up-and-coming brands in Raipur on November 4. Koai, Nidhika Shekhar, and Trisvaraa launched their latest collections in-store as they expand into central India.
Koai presented its maiden collection as part of the showcase. The collection features long, floaty skirts, printed blazers, and diaphanous blouses and has a relaxed take on femininity. Mixing fusion wear silhouettes with nature-inspired prints creates a unique take on smart-casual wear.
Koai, which means “love child” according to the brand’s Facebook, launched in July and retails from its dedicated e-commerce store. The brand made its runway debut at the most recent season of Lakme Fashion Week in Mumbai.
Nidhika Shekhar presented a collection of pastel hued occasion wear at the showcase. Notable pieces from the brand’s winter/ festive collection include a yellow gown that resembled a pre-draped saree and yellow tiered ruffle dress.
Nidhika Shekhar founded her eponymous brand in 2012 and designs fusion wear to cater to the “multicultural multifaceted lifestyle of women today,” according to the brand’s Facebook page. Shekhar’s flagship store is located in Shahpurjat, New Delhi.
Trisvaraa also launched its latest collection of sarees on Monday in rich jewel tones, metallics, and golds. The brand, which is based in Gurugram, also created a fusion wear collection titled “Trismod” for the winter/ festive season.
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