Azorte opens new multi-brand store in Pune

By

Isabelle Crossley

Published
May 24, 2023

Reliance Retail’s multi-brand fashion and lifestyle store Azorte has opened in Pune’s Amanora Mall. The retail outlet measures 25,000 square feet and features clothing, footwear, accessories, and beauty products. 

“Step into the world of fashion with Azorte- the go-to destination for fashion-forward customers- now open at Amanora Mall, Pune,” the mall announced on Facebook. “Explore their latest collection and upgrade your wardrobe with the trendiest outfits and footwear for men, women, and kids. They also offer a wide range of fashion accessories and beauty products. Don't miss out on this exciting shopping experience!”
 
The store features brands including ProEarth, Altheory, Skechers, Faces Canada, and WotNot among others. Reliance Retail launched its first Azorte store in Bengaluru in September, 2022 and the new Pune store is its fourth to date. Upon its initial launch, Reliance Retail stated that it plans to open 200 Azorte stores across India in the coming three years. 

“The Amanora Makeover initiative was launched to enhance the retail experience for customers by introducing a fresh and modern approach,” said Amanora Mall’s CEO Surjit Singh Rajpurohit, India Retailing reported. “The West Block of the mall, which underwent rejuvenation, is now open to the public, boasting a new ambience and appearance. An important milestone in this initiative is the grand launch of Azorte, a leading fashion brand that introduces a new wave of style and sophistication to the West Block.”