Azafran Organics to be launched in Aditya Birla's More Megastore

By

Isabelle Crossley

Published
Oct 6, 2017

The natural cosmetics and beauty brand from Ahmedabad has partnered with Aditya Birla. Their range of organic personal care products will be available in the retailer’s More Megastore multi-brand outlets.

T R Suresh, the Business Head of Azafran Innovacion, said about the new partnership: “There is a strong preference for organic personal care products among South Indians. We have entered into this partnership to cater to these buyers and strengthen our reach in the South Indian market.” Being from Ahmedabad in the West of India, making a partnership is an easier way of taking the brand to other regions.

More Megastore is a hypermarket chain run by Aditya Birla Retail Ltd. and there are currently 20 of these stores across India. Bengaluru is the chain’s main stronghold and there are 11 More Megastores in the city. The positioning of the More Megastore outlets therefore gives Azafran Organics a strong platform to launch from in the south of the country.

Azafran Innovacion’s Azafran Organics is a line of organic and natural cosmetic, beauty, and personal care products and was founded a decade ago in 2007. The brand has its own organic farms where product ingredients are sourced following their “farm to face” brand ethos.