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Azafran launches SowWaterGrow eco initiative

today Aug 8, 2019
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Natural beauty and personal care brand Azafran Innovacion Limited has launched its 'SowWaterGrow' initiative to mark its 12th anniversary and plans to plant over 20,000 trees in a year, each one dedicated to a customer. 

Azafran is launching a green initiative to celebrate 12 years in India’s fast moving consumer goods industry - Azafran

For its SowWaterGrow initiative, the brand will plant a tree every time a customer makes an order on its dedicated e-commerce store or a purchase at its retail outlet in Ahmedabad One Mall, Ahmedabad. The brand will tag the tree with the customers' name and update them on its progress in the future. 

"Human driven and natural deforestation affects the climate, wildlife, eco-systems and even the weather patterns,” said Azafran’s head of marketing and international business Rupesh Mishra, according to the brand’s press release.

“If we have to preserve our water and skies, all we need to do is plant a quota of seeds regularly. With an aspiration to become an environmentally progressive brand and aligning to a larger vision of sustainability; Azafran; through its green initiative named '#SowWaterGrow' is planting trees and also encouraging others to plant and grow trees."

Azafran has shortlisted Banyan, Neem, Pipal, and Asoka trees for planting. The brand will also give organic Tusli seeds to customers to plant themselves. 

“Determined to transform this vision into reality, we have allocated enough land at our facility in Sanand, Ahmedabad; spreading over 75-acres,” said Mishra. “Not just restricted to tree plantation, we will nurture the trees and update the customer about the progress of the plant. We have a dedicated customer support team and land to this noble cause.”

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