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Published
Sep 2, 2022
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Aza Fashions sees website performance jump 40% following N7-The Nitrogen Platform partnership

Published
Sep 2, 2022

Multi-brand luxury Indian fashion retailer Aza Fashions partnered with omni-channel performance optimiser N7-The Nitrogen Platform to elevate its e-commerce offering and has seen website performance increase by 40%. 

Aza Fashions has levelled up its e-commerce site as online shopping continues to grow in India - Aza- Facebook


Aza Fashions partnered with N7-The Nitrogen Platform with the aim of being able to  load image-heavy pages quickly on its e-commerce site, even in remote areas, and keep infrastructure costs down, the business announced in a press release on September 1. Aza also wanted to enhance customer experience and website traffic as well as boost its customer conversions. After partnering with N7-The Nitrogen Platform, Aza has announced that it has seen tangible growth. 
 
“We had been looking for a stable, robust solution for our website as more and more customers are visiting our website, exploring it on daily basis,” said Aza Fashions’ CEO Vipul Bathwal in a press release. “We wanted to address the page load time issues, create an enhanced experience for them and subsequently, increase conversions. After a few trials, we found N7 – The Nitrogen Platform's AI driven ‘Image Optimization’ feature to be perfect.

“With Nitrogen, we've noticed a significant boost in their site performance, which helps Aza Fashions compete more effectively in a sector where delivery time is essential,” said N7 - The Nitrogen Platform’s CEO Manoj Bubna. “They are far more prepared than their competitors and deliver a seamless and exceptional customer experience.”

Aza Fashions launched as a multi-brand boutique in 2005. The business retails menswear and womenswear by labels including SabyasachiManish Malhotra, Anamika Khanna, Rohit Bal, Tarun TahilianiAnita DongreGaurav Gupta, Anju Modi, and Anushree Reddy among others. 

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