Aza Fashions sees website performance jump 40% following N7-The Nitrogen Platform partnership

By

Isabelle Crossley

Published
Sep 2, 2022

Multi-brand luxury Indian fashion retailer Aza Fashions partnered with omni-channel performance optimiser N7-The Nitrogen Platform to elevate its e-commerce offering and has seen website performance increase by 40%. 

Aza Fashions partnered with N7-The Nitrogen Platform with the aim of being able to  load image-heavy pages quickly on its e-commerce site, even in remote areas, and keep infrastructure costs down, the business announced in a press release on September 1. Aza also wanted to enhance customer experience and website traffic as well as boost its customer conversions. After partnering with N7-The Nitrogen Platform, Aza has announced that it has seen tangible growth. 
 
“We had been looking for a stable, robust solution for our website as more and more customers are visiting our website, exploring it on daily basis,” said Aza Fashions’ CEO Vipul Bathwal in a press release. “We wanted to address the page load time issues, create an enhanced experience for them and subsequently, increase conversions. After a few trials, we found N7 – The Nitrogen Platform's AI driven ‘Image Optimization’ feature to be perfect.”

“With Nitrogen, we've noticed a significant boost in their site performance, which helps Aza Fashions compete more effectively in a sector where delivery time is essential,” said N7 - The Nitrogen Platform’s CEO Manoj Bubna. “They are far more prepared than their competitors and deliver a seamless and exceptional customer experience.”

Aza Fashions launched as a multi-brand boutique in 2005. The business retails menswear and womenswear by labels including Sabyasachi, Manish Malhotra, Anamika Khanna, Rohit Bal, Tarun Tahiliani, Anita Dongre, Gaurav Gupta, Anju Modi, and Anushree Reddy among others.