Ayushmann Khurrana to endorse Daniel Wellington in India
Swedish Watch specialist Daniel Wellington has signed Bollywood actor Ayushmann Khurrana as their new brand ambassador for the Indian market.
The actor will be the face of Daniel Wellington’s forthcoming campaigns promoting the brand’s watches and accessories range in the country.
The brand sees huge potential for growth in the Indian market and its association with a leading Bollywood actor is expected to give the brand push and help connect with consumers across India.
Commenting on his association with the brand, Ayushmann in a statement said, "As an actor, I’m extremely choosy about my films and pick my roles with immense care. That’s why I wanted to work with Daniel Wellington because their core values appeal to my sensibility and they personify what I believe is something new and exciting - affordable luxury.”
Sander van der Stroom, general manager at Daniel Wellington, India added, “We strongly believe in India as a country and want to connect with our consumers and make them a part of our global movement. We are truly proud to work with Ayushmann Khurrana. He epitomises our brand values and represents stylish young India.”
Daniel Wellington is a Swedish brand founded in 2011 by Filip Tysander. It had entered the lucrative luxury market in India last year with the opening of its first store in the Fort area of Mumbai.
Daniel Wellington has also partnered with e-commerce firms like Myntra, Jabong and Flipkart to sell its watches online.
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