Ayushmann Khuranna to endorse Titan’s eyewear business
Titan Ltd has signed Bollywood actor Ayushmann Khuranna as its new brand ambassador for its eyewear division to boost sales of its eyewear across categories.
Khuranna will be endorsing all the three categories of products, frames, sunglasses, and lenses and will feature in upcoming multi-media campaigns for Titan frames and sunglasses.
Ronnie Talati, CEO of the eyewear division at Titan said, “Titan as a brand and eyewear as a category caters to consumers from 6 to 60 years age bracket and represents a grounded, inclusive and pioneering persona. Given this context, there could not have been a better ambassador to personify Titan’s Eyewear business than Ayushmann Khurrana.”
Khurrana added, “I am glad to associate with Titan Frames & Sunglasses – an iconic brand that has redefined the eye-wear industry for the last 10 years.”
Titan Eyeplus has over 550 stores across India and retails international eyewear brands such as Ray-Ban, Oakley, and Vogue as well as Titan and Fastrack brands.
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