Ayushmann, Bhumi to endorse fashion retailer V Mart

By

Maverick Martins

Published
May 1, 2018

V-Mart Retail Ltd has brought in Bollywood actors Ayushmann Khurrana and Bhumi Pednekar as brand ambassadors to enhance the visibility of the brand as it looks to strengthen its market position in tier 2, 3 and 4 cities across India.
 

V-Mart has a strong presence in tier 2, 3 cities across the country offering clothing, accessories and personal care products. The brand is looking to tap the middle class segment in these cities with its association with the actors.
 
"The value retailer is taking fashion to the hinterland of the country, where the actual India resides. It offers the best of styles and trends for all age groups under one roof. I love the menswear collection at V-Mart as it offers a great mix of trends and value-pricing, making it a great destination for affordable fashion shopping," Ayushmann said in a statement.

"It is really exciting to be associated with a brand which is providing latest fashion trends to the young and aspirational middle-class residing away from the metros," said Bhumi.
 
Snehal Shah, Senior Vice President - Marketing and Operations, V-Mart Retail Ltd, in a statement said, " We are a brand that believes in hard work, understands the requirements and dreams of the country that resides outside the reach of metros. It is these beliefs and values which make both Ayushmann and Bhumi a great fit to represent us as our brand ambassadors."
 
V Mart is currently expanding its presence in tier 2, 3, and 4 cities and has opened as many as 12 new stores over the last few months.

V-Mart Retail Ltd had a net profit of Rs 37 crore (approx $5.7 million) for the quarter ended December 2017.

It currently has 175 stores across 14 states in 148 cities.