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Published
Jun 4, 2020
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Avon to strengthen product portfolio, focus on essentials for growth

Published
Jun 4, 2020

Beauty and personal care company Avon is planning to strengthen its product portfolio with a focus on essentials, as part of its growth strategy in India.
 

Avon to strengthen product portfolio, focus on essentials for growth - Avon


The company plans to ramp up the production of essentials like sanitisers, masks to boost sales amid the Covid-19 pandemic.
 
Avon’s sales of cosmetics and make-up have taken a big hit in India due to the government’s decision of a nationwide lockdown from March 25 to contain the spread of the Covid-19.

“We have already seen a strong improvement in our share of essential products; there will be more launches in these categories in the days to come,” Avon India’s managing director, Jayant Kapre told the Economic Times.
 
“Success will be dependent on direct selling companies adapting product offerings sharply to new consumer needs such as sanitizers, masks, and face creams that have a larger salience than earlier. We are also de-risking our business using technology along with our existing selling model,” Kapre added.
 
Avon had recently appointed Kapre to the top post in India entrusting him to driving the overall growth for Avon businesses in the country.

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