Avantra by Trends opens new stores in Bhimavaram, Siliguri

By

Isabelle Crossley

Published
Jan 31, 2023

Reliance Retail’s ethnic wear brand Avantra by Trends has opened a new store in Bhimavaram in Andhra Pradesh and in Siliguri in West Bengal. The womenswear specialist is continuing to expand its brick-and-mortar footprint across India. 

Avantra by Trends is now open in Bhimavaram at shopping destination Coastal City Centre, the brand announced on Facebook. “Come, visit our store at Coastal City Centre and shop from a wide collection of silk sarees, lehengas, accessories, footwear, and more,” wrote the brand on Facebook. 
 
The new store houses Avantra by Trends’ varied selection of ethnic and occasion wear garments with the aim of catering to multiple generations of women with traditional yet wearable designs. With a brightly lit and predominantly white interior, the store is designed to highlight the diverse hues of Avantra by Trends’ sarees. 

The brand also recently opened a store in Siliguri at City Centre Mall to bolster its presence in West Bengal, the brand announced on Facebook in a separate post. The brand has been expanding its retail footprint swiftly in recent months and has opened in locations including Bengaluru.
 
Along with the recent store openings, the brand also recently launched its latest collection for the upcoming wedding season. Designed to cater to a wide range of personalities, the collection ranges from ‘Bohemian Bride’ looks to silk ensembles and bridesmaid styles among others.