×
250
Fashion Jobs
RELIANCE INDUSTRIES LTD
Sales Officer - Saree Specialist - Chennai t.Nagar
Permanent · CHENNAI
RELIANCE INDUSTRIES LTD
Hiring For Sales Officer : Reliance Retail - Ajio Business
Permanent · HYDERABAD
SPACE CONSULTANTS
Manager-Sales&Marketing
Permanent · Bhiwani
RELIANCE INDUSTRIES LTD
Hiring For Sales Officer : Reliance Retail - Ajio Business
Permanent · PANCHKULA
GENIUS CONSULTANTS LIMITED
HR Executive(Female)@Leading Hosiery Manufacturing Company in Agarpara
Permanent · KOLKATA
SHOPPERS STOP LTD
Unit HR Head
Permanent · MUMBAI
FLOOR & FURNISHINGS INDIA PRIVATE LIMITED
Sales Executive/ Sales Officer
Permanent · PANCHKULA
SELECTIVE GLOBAL SEARCH PVT. LTD.
Retail Sales Executive
Permanent · MUMBAI
RELIANCE INDUSTRIES LTD
Hiring For Sales Officer : Reliance Retail - Ajio Business
Permanent · HALDWANI
RELIANCE INDUSTRIES LTD
Hiring For Sales Officer : Reliance Retail - Ajio Business
Permanent · Aligarh
SREEDHARA TEXTILES PRIVATE LIMITED
Deputy Manager - Fabric
Permanent · COIMBATORE
PANACEA VENCER
we Have Opening For Accounts Manager & Finance Manger For Garments
Permanent · COIMBATORE
JOBZ DADDY
Category Head For Home Decor of The Top Most Designer of India
Permanent · GURUGRAM
SMART SOURCE
Manager Market Place - Leading Fashion Retail - Bangalore
Permanent · Bengaluru
NCDI PLACEMENT CONSULTANCY
Accounts Executive For Retail Industry
Permanent · Lucknow
NCDI PLACEMENT CONSULTANCY
Customer Relationship Managere For Retail Industry
Permanent · LUCKNOW
PRIME PLACEMENT AND MANPOWER SERVICES
International Sales Executive - Female - Khokhra - Ahmedabad
Permanent · Ahmedabad
MIRRAW.COM
Production Manager | Mirraw
Permanent · MUMBAI
LIFESTYLE BRANDS
Senior Executive - Accounts - Bangalore
Permanent · BENGALURU
LIFESTYLE BRANDS
Area Manager-Projects Execution (Telangana &Amp; Andra Pradesh)-Hyderabad
Permanent · BENGALURU
LIFESTYLE BRANDS
Brand Financial Manager - Bangalore
Permanent · BENGALURU
LIFESTYLE BRANDS
Brand Training Manager, Planet Fashion - Bangalore
Permanent · BENGALURU

Auxiliary shoes launches AR experience with Selfridges

Published
today Oct 1, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Selfridges is continuing to focus on unusual brands and attention-grabbing experiences and its latest move means visitors to the Oxford Street flagship in London can find an exclusive augmented reality (AR) experience there in a deal with premium footwear label Auxiliary.


Auxiliary/Selfridges


The overall campaign is called Continuous Play and it’s the first of its kind to use Facebook’s Spark AR platform, which makes it an interesting move in itself. 

It debuted on Monday in the men’s footwear department with the retailer boldly claiming it will “redefine immersive retail”. And on Auxiliary’s Instagram account, the shoe firm said that Selfridges was “nice enough to provide a bottomless void for us to display our shoes on, thank you kindly for that.
You can have a look at it today at Selfridges oxford street through your Facebook app.”

Experiential retail is really what the department store wants to be seen doing these days with initiatives like its Corner Shop taking it in that direction, as is the plan to open a cinema at the Oxford Street site, and its Skate Bowl in the menswear department. These all help to add further appeal to the store that should encourage shoppers away from their screens and into physical spaces.

Auxiliary already has a history with Selfridges, having launched its very first collection at the upscale department store last year. The company was started back in 2017 by Matthew Taylor, who had previously been with Swear London, Puma and Paul Smith.


 



The AR experience was put together with the help of Stink Studios, Retail Week reported, with its technical director Matt Greenhalgh saying the company used the “massive audience and rapid prototyping advantages of Spark AR and paired them with faithful modelling, a bold design and one-of-a-kind shaders to bring the auxiliary story to audiences in a dramatic new way.”

AR is becoming increasingly important as a retail tool for both product visualisation and entertainment.

Copyright © 2020 FashionNetwork.com All rights reserved.